Over the past few years, social media sites have revolutionized the way humans connect with each other. It has changed the way people seek & share information, or research products/goods/services.
Growing at a pace of more than 3 million new members a day and enjoying total membership of around 200 million, today social networking sites has become a wonderful and apparently inevitable force. It has evolved in functionality and grown enough in reputation to make social network marketing as a feasible online marketing tool. In past it was used to optimize a website, but now it evolves more into the corporate branding.
It has even turned out to be the new “word of mouth” mantra in business world and helped many business personnel in promoting products and services online. These days every leading and mid-sized company is considering social media sites as new business marketing tool that can help in corporate branding. Moreover, many business personnel believe that it has the power to make a company’s products and services go viral if businesses are able to grasp the effectiveness of establishing a brand and its online reputation.
Integrating a online marketing plan into corporate branding strategy has moved from being a mere option to an essential attribute for the survival in today’s fast moving marketplace. Every company is realizing the importance of social media exposure and experimenting with it to find the best ways to leverage its reach and power in order to drive great returns.
Corporate building challenges and social media sites
Find big consumer base- It is very vital to understand that community building is first and the prime key of business branding success. Now with millions of users engaged & connected through social media, a marketer can easily spot the opportunities and exploit the avenues that come with such a huge potential customer base. Besides this, by anchoring social media links on his business website he can engage his customers, create an atmosphere of “community” and begin to develop contacts with new and potential customers that encourage them to come back to site again and again. Company owners can post their profile on the social media sites that are appropriate for their business and where their potential audience can hang out.
Develop an interactive relationship with consumers – Every corporate building exercise actually stands on a relationship build between customer and a client. Any platform that helps in building this exercise can be very beneficial for customer as well as client. As a result, today there are many business networking sites like LinkedIn, Xing etc. that promise to be the best platform for business personnel where they can gather together online and discuss similar topics or share similar business interests. The platform has turned into a great place to create a relationship with consumers and business network that primarily focus particular building brand or corporate credibility.
Effective yet inexpensive ways to market your company – Creating a brand image or a positive corporate image requires lot of hard work and takes time to develop. But in comparison to other traditional methods, social media marketing is one of the most inexpensive ways to market the company or product effectively. In social media sites, marketers can showcase their products, extract opinions of customers and conduct research pretty easily, all these at much lower costs.
Today, internet and business social media have changed the corporate brand game. Many has further dissolved the boundaries of the Web 2.0 to a greater extent. While the recipe of success in leveraging the social media sites to build corporate brands can’t be ignored, it is certainly very important to incorporate social media into corporate brand building plan and branding strategy. It is an excellent way to build brand, encourage brand loyalty, drive website traffic and generate buzz in the market.